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Stoep A.I.
Facebook Ads
With theAI revolution happening, it's hard not to take advantage. Stoep AI has brought the AI voice receptionist to small businesses catching all their after hours missed calls and turning their front desk into always on. AI greneration is making video ads very accessible and easy to test.
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Nail Bar
Art Direction
I used new tools to test shoot ideas and storyboard the video live, with the client in the room. Instead of imagining the final result, they saw it take shape in front of them. We could try a look, change it on the spot, and agree on the direction before anyone picked up a camera.
The result: sharper mood boards, faster concepts, and fewer surprises on shoot day. Creative ideas that used to take days of back-and-forth were shared and signed off in a fraction of the time.
What Does The Future of Advertising
Look Like?
Small to medium size businesses are going to catch on to the value of commercial advertising for social media rates. Learning and experimenting with prompt engineering and the tools available makes this a super interesting segment to dive into.
Hopepunk
Optimism is fueled by self belief and perspective.
Bruce Lee once said, “Choose the positive. You have a choice. You are the master of your attitude. Choose the positive…the constructive. Optimism is a faith that leads to success.”
This series is a play upon the idea of relentless optimism. A humouris take on mass media being a driving force to rather see the positive outcomes to everyone who chooses. Optimism delivered as creative visuals with the video generation power of AI
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